John Parker, ad writer/consultant, script editor/writer
I create big ideas that’ll work in any medium from ATL to social media. I’ve worked at many top London agencies – traditional and integrated – producing effective campaigns in practically every category.
I can work solo or as a team with other Art Directors I’ve worked with in the past, like Sally Bargman (sallybargman.com) and Gary Smith (garysmith.carbonmade.com). Or help whoever needs a writer.
Collaborative and prolific, I’ve a full range of skills from dealing with clients to writing long copy. Just take a look at the testimonials below.
I’ve worked with a number of agencies and clients including JWT, AMV, Bisqit, Qudos Animations, Squeezed Media, Drew London, Publicis Chemistry, Essence Media and Irresistible films.
I’m experienced at overseeing teams, meeting clients and presenting work. Numerous awards include D&AD, Campaign Press Silvers and Campaign Direct Mixed Media, as well as international gongs.
You can visit my Linked In profile at
Scriptwriting and editing
Recently, I’ve been involved in a number of script writing, editing and development projects.
I won the Raindance Script Pitching Competition with You’re Fired! You’re Hired! a criminal comedy spoof of The Apprentice, co-written with Steve Barker. We’ve now made a trailer featuring Alan Ford and you can see it at https://vimeo.com/178884583 Password: MrCrawford
I’ve also a number of full-length feature film scripts as well as short film scripts.
To find out more, go to Script Writing on my work page.
And if you’re thinking of writing scripts, you’ll find a Scriptwriting resource in Articles.
“I have worked with John on a few projects, some of them had insanely tight deadlines. On each occasion John provided excellent work to a highest standard. Besides being extremely talented, he can deliver a wide range of work - humorous, corporate, educational, you name it! I would highly recommend John and I would love to work with him again in the future.”
Hanna Kubiak, Account Manager at Squeezed Media
“John is great fun to work with. He consistently produces good work but with a real no-nonsense approach and appears to be wonderfully unflappable – so you get what you need, when you need it (even if that’s NOW!).”
Sharon Brunt, Owner-founder at Dig
During their year at AMV, John and Sally worked successfully on clients such as BT, Sainsburys, Capital One, Starbucks, Blackberry, EDF, Arla, Birds Eye and Pizza Hut. They also worked on through-the-line briefs, incorporating digital, TV, DR and Print. The majority of these briefs had tight timings and small budgets. Yet John and Sally worked well under pressure and dealt with a high volume of work." Paul Brazier, Executive Creative Director, AMV BBDO
“It was an absolute pleasure working with John. Not only does his wit and sense of humour pay off when needed creatively, but it also served to diffuse stressful times when they arose. He is an easy-going person, who is incredibly good at solving business problems through producing very effective creative solutions.”
Bridget Westerholz, Account Director, MCBD
“I worked with John and his partner Sally briefly at AMV, they are an extremely collaborative integrated team, not just ATL and Online, but completely through the line. They were a pleasure to work with and I really hope I get the chance to work with them again sometime.”
Angel Lewis Freelance Senior Project Manager
“I worked with John at CDP and I could always rely on him, whether the brief was to pen a witty headline for Newcastle Brown Ale or a complicated technical piece of copy simplifying the process of decommissioning a nuclear power station John would always deliver in spades. A wordsmith of the highest order.”
Dave Weygang, Creative Services Director
“John is a very accurate, imaginative and inventive writer. He is very easy and enjoyable to work with. Although he has a huge knowledge and years of experience in scriptwriting and editing, he all the time visits different screenwriting courses and writers' groups to keep up with new techniques and bring his knowledge up to date.”
Oksana Georghiou, Director at Galaxy Entertainment
“John & Sally are a great team who we call on when we need a fresh and innovative approach. Their ideas are always intelligently thought out and based on solid insight and have provided us with the seed for some interesting campaign playouts. I would happily recommend them.” Simon Shaw, Creative Director, Exposure
“Sally and John did a great job for us during a long freelance stint at cchm:ping. They were both a pleasure to work with, successfully got their heads round some difficult and complicated financial products and services, and came up with some very good stuff especially on bigger-ticket TV and integrated briefs. I’d be very happy to work with them again.” Lucian Camp, Chairman, Tangible
“Briefed to come up with a radio campaign, John (and his creative partner Sally Bargman) produced really strong work for us – strong enough indeed to help us win the pitch. Their experience and unflappable nature made them a joy to work with.”
Richard Hayter, Creative Director, The Gate
“Great creative in combination with Sally and has produced lovely work for us.”
Debra Eddy, Senior Marketing Manager, General Mills
“Sally and John worked for us for four years producing idea after idea on some of the most challenging bits of our business. Always relevant, fast and well finished, their work will be missed and does them great credit. We have no hesitation in recommending them to you.”
Paul Briginshaw and Malcolm Duffy, Creative Directors, MCBD
“Cruise lines, cars, loo paper, retail, tourism and nappies. Sally and John solved problems for us in all these categories. They produce work quickly that is considered, elegant, striking and contemporary. Work that both client and agency are proud to run. And it just so happens they are a delight to work with.”
Dominick Lynch-Robinson, Global creative Director, JWT
“Sally and John are rock-solid reliable from both a creative and a strategic perspective.” Al Young, Creative Director, St Lukes
“We’re constantly underwhelmed by freelance creative teams, they tend to charge a lot and do very little. But we never get that with Sally and John. They are a grown up team who do things properly.” Dave Alexander, Joint Creative Director, Isobel